I am a strategic marketing leader

With nearly of 20 years of experience across client service roles in agencies, in-house teams, and rights-holders.

As the founder of ARMA, I am dedicated to empowering client services and account management teams to optimise their performance, driving both client retention and business growth.

Throughout my career, I have collaborated with leading brands such as EE, BT, BBC, Sony, Universal Music, Glastonbury, and BAFTA, delivering impactful integrated campaigns and fostering long-term partnerships.